National Cybersecurity Awareness Program

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Program Overview and PrioritiesDHS/NPPD/CS&C is seeking assistance in implementing Cyberspace Policy Review Near Term Action #6, Action Recommended 3-1 of the President’s National Strategy to Secure Cyberspace, and to support Executive Order 13636. Accordingly, DHS/NPPD/CS&C requires support in coordinating and collaborating with appropriate private sector and non-profit organizations as well as federal, state, and local government entities to facilitate a comprehensive national cybersecurity awareness campaign including specific programs, activities, audience-specific awareness materials and outreach efforts, expansion of the Stop. Think. Connect. Campaign, as well as support for National Cybersecurity Awareness Month in October. DHS/NPPD/CS&C requires assistance in amplifying the message about cybersecurity; serving as a spokesperson for cybersecurity awareness; building relationships and coalitions to support a broad national effort; and serving to further the government’s goals to reach a broad audience as part of this initiative. Program Objectives• Promote the National Cybersecurity Awareness Campaign, Stop.Think.Connect and National Cyber Security Awareness Month.• Engage key stakeholder groups through targeted outreach and the development of programs and activities, to include: home users; small/medium businesses; and, the academic community, including K-12 and higher education educators, administrators, and students. • Promote cybersecurity awareness and conduct outreach efforts to stakeholders through identification of; creation of; and/or engagement in meetings, conferences, events, and initiatives. • Create cybersecurity awareness collateral (brochures, etc.) that can be leveraged by multiple stakeholder groups. • Serve as a repository for cybersecurity awareness related activities and collateral. • Partner with key stakeholder groups, including the Multi-State Information and Sharing Analysis Center (MS-ISAC), to reach State and local communities.• Develop and maintain efforts to advance cyber workforce development, to include enhancements to current in-classroom curriculum and development of new curriculum as needed.• Assist in the execution of National Cyber Security Awareness Month, which may include:o TV and radio promotion of campaign messages by identified spokespeopleo Promotion of messaging through multiple mediao Creation and dissemination of campaign materialso Development of content for a websiteo Tailored activities for small/medium businesses, academia, and home userso Targeted events to promote the month, including a “kick-off” • Assist in the development of a coordinated messaging effort with key partners.• Measure and provide DHS/NPPD/CS&C with expert analysis of the effectiveness of awareness efforts. Methods may include:o Capturing the number of hits on websiteso Researching positive changes to attitudes or behaviors o Surveys o Analyzing broad shifts in public attitudes or policies, measured through independent studies, government surveys, or polls.

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