NATIVE GRAPES ACADEMY

ended

The project Native Grapes Academy has been defined by two organizations representing producers of the wine sector. These two associations are: Unione Italiana Vini Servizi Soc. Coop. (UIV) and Zakynthos (Zante). The project aims to increase professionals and influencers’ knowledge about PDO, PGI or TSG wines protected by the European Union with a clear and specific security policies that guarantee the excellence in the production of these products. The project aims to increase and strengthen the consideration of the European DPO and PGI wines product in three countries (Canada, Russia and Japan) highlighting the specific features of these European quality schemes that require high standard production in the Union. The project wants to be an educational and training initiative aimed at simplifying the vast diversity of European grape varietals by explaining, divulging and broadcasting the characteristics of Italian and Greece wine around the world. “Native grapes Academy” wants to create new wine experts and ambassadors who can spread and stay in contact with wine consumers all around the world. Activities will be developed during a three years period (2019-2021) and it will be required a total budget for the activities and for the overhead costs of € 5,7 mln.