Neutral's $700 Million Marcus Center Tower Project
Sector: Car parking • Location: Milwaukee, Wisconsin, United States
Source: The Business Journals
Neutral, a Madison-based real estate company, proposed a $700 million mass-timber tower development on the site of the Marcus Center parking garage in Milwaukee. The project includes offices, retail, a hotel, and housing with a tower of up to 55 stories. The project has been stalled for almost a year due to opposition from a key city alderman concerned about the project's feasibility and financing
- Status
- Closed
- Sector
- Car parking, Water Supply and Storage, Hotel, Forest Products and Packaging, Residential, Commercial, Education, Automotive
- Location
- Milwaukee, Wisconsin, United States of America
- Updated
- 22 Jul 2026
- Source
- The Business Journals
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Project Information
Participants
Company |
Status
Original status | stalled |
Taiyo status | Closed |
Taiyo last update | 2026-07-22 |
Contact
| Not available for this record. |
Description
Description | Neutral, a Madison-based real estate company, proposed a $700 million mass-timber tower development on the site of the Marcus Center parking garage in Milwaukee. The project includes offices, retail, a hotel, and housing with a tower of up to 55 stories. The project has been stalled for almost a year due to opposition from a key city alderman concerned about the project's feasibility and financing. Negotiations between the city and Neutral have not started, and the alderman has blocked the agreement to begin negotiations. Neutral has made progress on other projects, including a 206-unit project in Madison and the Edison apartment project in Milwaukee, which may help ease concerns. The project location is the Marcus Performing Arts Center parking structure at 1001 N. Water St., Milwaukee. |
Original sector | Construction |
Budget |
Location
Country | United States of America (USA) |
State | Wisconsin |
City | Milwaukee |
Source
Source | The Business Journals |
URL |
More Details
Record type | Project |
Sector | Car parking, Water Supply and Storage, Hotel, Forest Products and Packaging, Residential, Commercial, Education, Automotive |
Article published date | 2025-06-07 |
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