NewsArcade- Seriously, play the news!

ended

Whether they are pure broadcasters or companies providing news content in different formats, media outlets are all challenged like never before: they need to reaffirm their usefulness within democratic societies, by strengthening the bond with their audience and even creating new connections with parts of the population that have become distant. Top-down approaches are not the solution. Media companies can no longer just present themselves as authorities on what is right or wrong, what is decent or absurd. Their audiences demand to be taken into consideration. Furthermore, media companies need to prove themselves useful and this can only happen if they can explain to the public why. NewsCraft tackles these challenges by bringing together journalism and news consumption closely by means of gamifications. By creating the necessary tools and a new format for gamified news that can tell a comprehensive 360 degrees news story the project aims to improve citizen’s skills in news literacy, build critical thinking skills and thus strengthen the position of media outlets that will also be able to leverage the improved engagement in news media and journalism. NewsCraft would be the only gamified news story format in the market that is based on real, evolving news. For media companies, it is a way to innovate and explore new ways of delivering news. By creating a scalable format supported by development tools and distribution architecture, instead of a simple product, we enable each media providers to adapt the solution to their market and its various targets, hence sustaining their activity. Our format is not limited to news publishers: it offers a solution to all kinds of news-content providers willing to reach out to a new or distant audience digitally. It is designed to rebuild bridges in a fragmented society, on a local, regional, national and transnational scale.