Nudging women to power

ended

Objectives - The general objective of the project is to improve women’s access to high-level political decision-making. - The specific objectives are: 1) to increase knowledge, awareness and understanding of the importance of gender equality in public policy making and how the media as well as political organizations can help to empower women in achieving higher positions as well as visibility and credibility in public domains; 2) to develop and provide usable solutions, suggestions, best practices and toolkits to improve the situation. Activities The following activities will be carried out: - Systematic literature review, policy review, media analysis and interviews with politicians to give strong evidence-base for the project. - Building on the research results interactive seminars for politicians and journalists will be organized to compile and design the behavioural toolkits. - Dissemination activities to disseminate the findings and to engage the primary stakeholders throughout the research process. Type and number of persons benefiting from the project - The direct target groups of the project are Estonian journalists (10 to 15) and national policy makers (30 to 40). - The wider target group will be all journalists, policy makers, women interested in decision-making and society as a whole benefitting from more equal representation of women and men in politics. Expected results - The awareness and knowledge of the direct target groups on importance of women participating in high-level politics and on gender-balanced representation of politicians in media will be raised. - The awareness and knowledge of all journalists, policy makers, women interested in decision-making and society as a whole on importance of women participating in high-level politics and on gender-balanced representation of politicians in media will be raised.