Pan-European Innovation Alliance of Animation, Media Arts and Cultural Creative Industries

ongoing

The rapid technology-driven development of both production and distribution of animation, films, XR and games is challenging the creators and artists on their skillset, the industry on their innovation abilities, and the HEIs and VETs on their ability to adapt new technologies, knowledge, and work practices. What used to be artistic works to be made by the chosen few are now a giant growing global industry of visually based storytelling, employing the artistic minds and skillset to produce a stream of visual commodities, not only to entertain, but also enabling efficient learning and communication, promoting discussions, and defining societal values. The proposed PANEURAMA project aims to address the mismatches between the output of HEI/VETs and the needs of the industry in the fields of animation, computer games and VFX, and to build a network of HEIs and VETs in Europe as well as field relevant industry partners with support of strong associated partners, in the hope of better preparing students and graduates for the emerging needs of their prospective careers, and in doing so building resilience into the European animation, gaming and media arts sectors. By connecting relevant educations and industry partners, the project teams aim to establish a baseline for needs in the market and identify where the teaching and training in attendant fields is discordant, using this knowledge to develop and implement new teaching methods and goals for a variety of professions in the visual industries and their associated educations. The project aims to foster creativity, innovation and entrepreneurship, employability, international collaboration and better prepare students and graduates for the challenges in the audio-visual market through readiness, resilience and capacity, supporting digital and green capabilities, and clearly identifying and communicating both opportunities and challenges to European HEIs and VETs, industry organizations and decision makers.