Participation in Rural Communities by Young Broadband Users - PICYBU

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Many Northern Periphery areas are characterised by high youth out-migration and often it is those that are highly educated that leave. Coupled with this is a lack of services in rural areas, particularly e-services designed for young people and based on their needs. The objective of the PICYBU project is to test, pilot and evaluate how different media and ICT applications, and tools can contribute to the social participation of young people in rural communities. As young people become more aware of the possibilities that exist in their region, it is envisaged that they will have a renewed interest in their home region and a greater willingness to stay there. The vision is of an “attractive rural life style”. In order to achieve this, four main pilots will be run: media as a tool for young people’s participation, 24-hour society (services) for young people, youth culture and eBusiness in rural areas.

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