PAYS AIMABLES

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"This project is part of the plan PAYS SAGES": The Pays Aimables project tackles very topical problems: on one hand, the high environmental impact of coastal tourism and its risk of obsolescence and on the other hand, the lack of offers of the hinterland which, although representing one of the greatest development opportunities, struggling to spring up. The main objective is the creation of a cross-border tourist product which, with emphasis on the development of the cultural landscape and on the excellent products, can stand out on the global market, obtain public favour and guarantee the valorisation of the area's heritage. The PITER area comprises a long coastal segment extending over the French and Italian territories, the southern Piedmont hills system, and the last foothills of the Maritime Alps, acting as a junction. The partnership, made up of administrations working at the departmental or regional level, universities and chambers of commerce, wants to establish, on the territory, a form of public-private governance on several levels. The objective is to support competitiveness and sustainable economic development within the territory, through the enhancement of one of its strong points: the landscape, as a synthesis of identity, fruit of nature and men's work. Projects contribute to the strategy, by combining landscape and safeguarding (OS 1.2 - energy redevelopment of built heritage), management (OS 2.2 - building resilience and risk prevention policies), development (OS 3.1 - creation of sustainable tourism products, intended for a responsible public, with high spending capacity) and training (OS 4.2 - creation of specialists in project-related subjects, able to provide support to the socio-economic operators of the territory). The synergy between the coastal Liguria and PACA systems and the Langhe and Roero hills system makes it possible to jointly develop strategies with the aim of maintaining the tourist positioning of these areas on an international scale.

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