People-to-People Connections through Music Arts Programs

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The U.S. Embassy Islamabad Public Affairs Section (PAS) announces an Open Source RFP and invites organizations to submit a proposal supporting people-to-people ties between the people of the United States and Pakistan, specifically in the area of music. These activities should expand people-to-people relationships between non-officials (e.g. musicians, industry professionals) and increase mutual understanding between the people of the United States and the people of Pakistan through projects that build self-sustaining relationships between the U.S. and Pakistani musicians and music industries. Program Goals: 1. Strengthen People-to-People Ties between the U.S. and Pakistan: Increase mutual understanding through projects that share American music with Pakistani audiences. 2. Create Institutional Linkages Between the U.S. and Pakistani Music Industries: Encourage the local music industry to build long-term, self-sustaining relationships between U.S. and Pakistani musicians, music institutions, existing festivals and music schools. 3. Support Music/Creative Industry Growth: Provide Pakistani musicians with opportunities to network and discuss challenges facing Pakistan’s music industry, engage in substantive dialogue with American music industry professionals, and increase cooperation on problems of mutual concern, such as intellectual property rights. 4. Strengthen Regional Cooperation between Afghanistan, Pakistan and India: Increase mutual understanding on a regional level by including Indian and Afghan musicians in music capacity-building projects. 5. Expand Music Outreach to Youth and Underserved Audiences: Though music programs, develop local partners that are able to access regions of Pakistan not easily accessed by U.S. officials and make American music available to the local youth audience.

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