PETER VON KANT

ended

As a project coordinator, Playtime formed a grouping of 24 European distributors to work on PETER VON KANT by François Ozon. This grouping gathers experimented distributors from all over Europe, from big and small territories. Most of them have been faithful distributors of François Ozon for years. The main objective of this project is to create a Pan-European strategy. We’ll be sharing local marketing strategies (Positioning, P&As, etc.) and materials within the grouping, as well as information on the risks and difficulties encountered in each territory, and thus hope to come up with the most efficient and judicious release plans, always bearing in mind cost effectiveness as the expected main result. Overall, we’re convinced this project will boost the film’s career and box-office results. Playtime coordinates numerous activities to incite and facilitate exchanges between distributors. We organised events to share ideas and created a Slack community that makes communication within the grouping smoother. We will translate the French marketing materials to English and provide distributors with a free marketing package. This package will include a poster, teaser, press kit, clips, material for social media, filmed interviews for the international press, and can be used by all the members. We want to share, as soon as possible, the results of the grouping’s work with non-European distributors in order to have an impact on the film’s journey outside of Europe.