PHEromones for Row crop Applications

2026-07-22

Agricultural productivity needs to rise by 70% by 2050 to provide sufficient food for the growing population on a limited amount of land and water, while climate change and the onset of insect resistance makes pest control increasingly difficult. The current (overused) tools, chemical insecticides and GMO-crops, are not sustainable and most of the alternative biological solutions are not feasible for the large scale agriculture in row crops due to the high cost, complicated application methods, and inconsistent performance. Mating Disruption (MD) is an effective, affordable, and sustainable pest control method, which uses insect sex pheromones to prevent pest reproduction by disrupting their ability to attract mating partners. Mating Disruption is a scalable new solution for row crops, with 20-years of successful application in specialty crops. MD is a sustainable, non-toxic pest control method, which does not affect biodiversity, soil, or groundwater. The key objectives of PHERA are to demonstrate cost-efficient production of three bio-based pheromones at full industrial scale and to demonstrate pheromone effectiveness for pest control and for sustainable increase of agricultural productivity in the field. The cost of pheromones has been a key barrier to the wide adoption of MD in row crops. Biological production of radically cheaper pheromones is a disruptive technology that will allow the application of pheromones for pest control in row crops. PHERA will create a new value chain across biotech and ag-tech, and the consortium brings together all required expertise in biotech production and pheromone formulation and application. PHERA will create a new ag-tech business for MD solutions in row crop applications worth €640 million and 300 new jobs by 2027, and a long-term potential in excess of €2 billion. The new products developed in PHERA will have a substantial positive impact on the sustainability profile of large-scale row crop production.

Denmark, Netherlands, Germany, Greece, United Kingdom, Spain, France

2026-02-15