PLAYTIME FILMSALES 2025

ongoing

The proposal aims to help Playtime contribute to bringing European films to more countries and viewers through acquisition and sale of distribution rights ( payment of Minimum Guarantee to European producers) and the creation of promotion materials. We would invest a share of the budget in the payment in Minimum Guarantees to European producers. These Minimum Guarantees will be part of the financing plan of the films and will allow the producers to increase the production value of the films. In addition, we would invest a share of the budget in promotion expenses related to the market launch of the films in the international markets. Our marketing and promotion campaigns are designed to support our Sales team, working on selling the films in as many territories as possible worlwide. The usual promotion campaigns start when we have received from the producer the first insights from the ongoing production (stills, synopsis, scenario, clips, first editing...). We then work with our providers to create marketing and promotion tools out of these rough items : promoreel, moodblook, book scenario translated in English, international poster... These tools are shown/ screened/distributed during the professionnal markets, mostly at our sales booth or in market screenings. During the festival/market in which happens the international premiere, we hire a publicist/press agent to create and coordinate the communication with the international and European press. The marketing tools used during this second leg of the promotion campaign comprise a press kit, clips, press junkets...