Polish European Destinations of Excellence Awareness Raising

ended

The Project aims at promotion of European Destinations of Excellence in Poland. It is planned to increase awareness of the Polish EDEN destinations through different communications and promotional activities as well as to create awareness of EDEN as a brand of sustainable tourism in Europe’s non-traditional tourist destinations. Another goal of the project is to integrate members of the Polish EDEN Network and to provide good practices exchange. The promotional campaign is going to consist of various tools including online activities in social media, study tours, participation and distribution of promotional materials in the domestic and international tourism fairs and exhibitions. It is believed to achieve better networking between awarded destinations. It is expected to raise the awareness of the EDEN label as well as increase tourist flows influenced by the activities undertaken within the framework of the promotional campaign. Project aims include: stimulating competitiveness of the EDEN Network by promoting brand high quality product; strengthening cooperation between local tourism market stakeholders and improving their knowledge and capacity on sustainable tourism by offering exchange of experiences; facilitating public-private partnerships and integrating tourism-related enterprises, in particular SMEs, as well as local authorities in the supply chain of EDEN tourism product; promoting natural values of destinations as sustainable tourism attractions and basis for sustainable tourism sector development.