Pomerania NATUR and Cultural Experiences

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In the above project, de-pl cultural and leisure facilities, cities and municipalities work together in attractive landscapes with cultural specialities. Guests and residents of the region can already take advantage of a wide range of individual tourist offers from the partners. Cross-border development offers great opportunities for the de-pl partners in the project. At the same time, various offers offer the possibility to increase the quality of life in the natural environment. All partners contribute as a tourist experience to identify their region and the people living there. The common cultural and natural heritage is an important basis for the sustainable development of the assisted area. The diverse areas of experience and their cross-border development offer great opportunities for the partners. The aim of the project is to bundle and improve the offers of cross-border experiences. Thus, the inhabitants and the guests of the cross-border region are brought closer to the common cultural and natural heritage in a breathtaking natural area. Together, the project partners create attractions and experiences that constantly increase the quality of life of the people in West Pomerania, Brandenburg and MV. The project will further stabilise tourism in the cross-border region and serve as an economic pillar for the project partners. With a lot of enthusiasm and courage but also financial resources, the investment in the project will lead to an increase in the attractiveness of the institutions.In order to keep up with the changes around us, we have to react together in the project to the changes. This includes the application of digital media and their networking with each other. We need to use state marketing and regional marketing (de-pl), topic portals and sales channels to give our guests access to the new products. We can maximise reach by involving all partners in product marketing. We need to create incentives for visiting the facilities by presenting the new products in digital markets. Challenging for professional tourism organisations and cities with their budget and staff resources are the sharply rising trends for domestic and European tourism. In order to be able to offer suitable offers and networking, new paths are to be taken. That is, thinking in regional corridors is from too wide, rural regions with offers for cycling — or water tourism can be combined with offers from the culture of cities and municipalities across borders. These offers need to be adapted increasingly for the low season. There is still great potential for increasing the number of visitors of all partners. Excursion seekers, holidaymakers or visitors are interested in leisure behaviour in long-term offers that can be used independently of the weather. In doing so, the solution approach becomes important that we include different categories in the project. Whether it’s offers as monuments and historical buildings, exhibitions, nature and animal experiences, zoos and animal parks, the bundling of the cultural and recreational facilities involved will have a positive effect on all partners. It will be crucial for all partners to increase the attractiveness of the institution itself. This will only be achieved with new investments in the partners’ offers. Using and pooling the competences of PP will lead our tourist facilities to a successful future. We need to combine the transformation of our time with courage for the new project.

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