Prepare the Ground for Economic Independence

ended

Objectives - educate the relevant target groups on the gender pay & pension gap, inactivity - prompt the target groups to act where necessary and possible - raise awareness & generate discussion Activities - Launch Conference - Enhancement of Equality Mark to research best practices & develop equal pay tool for the Equality Mark - Gender Pay Gap Campaign - Educational Campaign on Gender Pension Gap - Relaunch of Equality Mark - Career Guidance Sessions - Seminar on gender pay, pension gap & inactivity - Research & Training to union representatives on equal pay in collective agreements - Evaluation Study - Final Conference Type & number of persons benefiting from the project - 60 career guidance counsellors - 5 Organisations - 5 equality representatives - 15 Trade Union representatives - Public at large Expected results - improved knowledge & increased awareness on gender pay & pension gap - more educated target groups on the importance of informed decisions throughout one’s lifecycle - students more informed when making subject choices at school - adults more knowledgeable on pay & pension gap, carepenalty, inactivity, poverty risk Type &number of deliverables to be produced - 2 conferences; 170 participants + 2 press releases, 100 pens & writing pads - 2 research studies + 1 equal pay tool + content development - 50 Facebook posts - 1 gender pay gap campaign; 1 half-pg newspaper ads & articles * 7 newspapers, 3 TV+3radio interviews - 1 gender pension gap campaign ; 1 *10-15min video clip + 5*30sec clips, 5 photoshoots, 180 TV airings, 5*Facebook ads & 5*YouTube ads total 300,000 views - 1 Equality Mark campaign ; 9 ads on magazines, 500 of each: booklets, application forms, brochures, pens, folders, 80 certificates & plaques - 160 posters, 60 writing pads - 1 gender pay, pension gap & inactivity seminar ; 5 token gifts, 60 pens & writing pads - 5 training sessions to 5 individuals - 50*info booklets + pens - 1 evaluation study