PriceSmart

completed

The project will expand PriceSmart’s (PSMT) existing warehouse-stores in Central America and the Caribbean through the constructing and operation of 13 deep discount, no-frills membership-shopping warehouses -- 7 in Central America (Costa Rica 3, El Salvador 2 and Honduras 2) and 6 in the Caribbean (Dominican Republic 3, Trinidad 2 and Barbados 1). The warehouses, ranging in size from 40,000 to 50,000 sq. ft., will be located in urban areas to take advantage of dense populations and relatively higher levels of consumer demand. These warehouse stores sell a variety of food and consumer goods with an emphasis on quality, low prices and efficient operations. The target customers are consumers and small businesses. PSMT’s strategy is to be the high-volume low-cost operation to provide lower prices in the marketplace. Its goal is to be the "low-price leader" for the markets served. This is achieved by offering a limited range of products in a low-cost, no-frills warehouse type environment.