PRIS European Film Distribution - CREA-MEDIA-2023-FILMDIST

ended

Our initiative seeks to increase the number of releases of European films from other countries. In order to expand our audience and keep the ones we already have; we also want to ensure strong release plans. This will be accomplished by consolidating the investment in distribution, both in number of screens and in communication and marketing efforts, not forgetting investing in minimum guarantees to secure new distribution rights of European films. In our action plan, we want to make sure that movies get the best wide release possible, making them available in circuits or complexes that are suitable for the target audience. To achieve a strong exposure and solid awareness, we also want to make sure that promotional materials like teasers, posters, and trailers are distributed with enough forewarning. We'll design communication strategies that use social media, radio, television, and the internet, depending on the theme and genre of the movie. In pursuit of more media attention, we'll also put more effort into bringing the actors, the director, or other crew members to the country. We are positive that this application and support will enable us to expand the audience for our non-national European films, improve box office performance, and guarantee that customers will have less difficulty finding our non-national European films. Thousands of people are affected by this type of application, which creates benefits throughout several cross-chains, from production to distribution to exhibition and to customers. Finally, this kind of funding endeavor is essential to maintain cultural diversity without placing undue strain on a distribution release's economics.