PRIS European Film Distribution - CREA-MEDIA-2025-FILMDIST

ongoing

Our initiative aims to increase the number of European films from diverse countries that are released in Portugal with the goal of achieving broader audiences. To expand our reach and retain our current viewers, we are committed to execute robust and well-promoted release strategies. This will be achieved by consolidating investments in distribution—focusing on both the number of screens and the communication and marketing efforts—while also securing new distribution rights through minimum guarantees. Our action plan ensures that these films receive the widest possible release, targeting circuits or complexes best suited to each film’s specific audience. For maximum visibility and awareness, we are dedicated to distributing promotional materials—such as teasers, posters, and trailers—well in advance of the release. We will craft tailored communication strategies leveraging social media, radio, television, and online platforms, all aligned with the film's genre and theme. We are confident that this initiative will significantly expand the audience for our non-national European films, improve box office performance, and make it easier for customers to access these films. We believe this support will have a profound impact on production, distribution, exhibition, and the audience as a whole. Ultimately, this funding is crucial to preserving cultural diversity in cinema without burdening the economics of film distribution.