Procafecol

completed

Procafecol (or the company) was founded in 2002 by the National Federation of Coffee Growers of Colombia (Fedecafe or the sponsor). The company operates under the “Juan Valdez” brand and markets “100% Colombian” coffee beans and fresh-brewed coffees and beverages through its cafés, third party retailers and institutional clients. Since its inception in 2002 the company has grown from a single café in Bogotá to 58 cafés in 2006 (46 in Colombia, 10 in the U.S. and 2 in Spain). Fedecafe owns about 83% of Procafecol, over 22,000 individual coffee growers own 16% of the company and 1% is held by others. Procafecol is inviting IFC to participate with up to $20 million in the form of an equity or quasi-equity subscription to finance its expansion plan that includes opening 50 new stores in Colombia.Fedecafe is an 80 year old not for profit organization entirely owned and controlled by 360,000 Colombian coffee farmers of which 95% run small family-owned farms with less than 5 hectares. Fedecafe’s mission is to promote economic and social well-being and a fair trade environment for Colombian coffee growers.