Promote tourism and Culture through the water

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The project “ToCulter” has as overall objective to create a common tourist identity based on water trails, specialized according to location's identity and through an innovative platform and networking activities to develop promotional tourism packages in order to improve the cross-border tourism product and services and to enhance tourism flow in the area. The aforementioned goals will be achieved through the development of a group of actions, such as: e-tools in order to improve the cross-border tourism product and services, digital signage networks, media and tourism operators networking events, creation of Local Quality Agreement of Tourism Enterprises and activities (fairs/promotional events) implemented outside the Programme area enhancing the "local" tourism product in new domestic and foreign markets. The results of the project will be used by the direct beneficiaries and target groups, e.g. local population, tourists/visitors, local businesses in tourist and relevant sectors aiming to increase their income, local/regional authorities dealing with development planning regarding tourism, associations for the elderly people and tour operators.

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