Promoting the Black Sea region as a wine tourism destination.

Closed

The Black Sea area (only to mention a few regions: Vayots Dzor region in Armenia, Kakheti region in Georgia, Central Macedonia region in Greece and Odessa and surrounding regions in Ukraine are what is nowadays known as a Historic World of Wine. Viticulture, commercial wine-making, and trade of wine in this region have been taking place for thousands of years. Today, The Black Sea region is known for its ingenious grape varieties and special wines which, although new to the mainstream market of wine, represent an important niche which grows bigger each year. The common cultural heritage of viticulture, wine-making and wine trade; unique wine production practices, and growing touristic interest towards the Historic World of Wine opens up a great opportunity for holistic promotion of the Black Sea region as a global destination for wine tourism.   TheSeaOfWine project aims to promote the positioning of the Black Sea region as an important wine tourism destination and help wine tourism stakeholders develop common approaches for the promotion of their travel products. Using the existing resources and capacities, and more importantly the commonalities of the partner countries of TheSeaOfWine project it will be favourable to jointly develop regional wine tourism brand which definitely will have a greater impact than it would by promoting individually. To achieve its overall objective this project also intends to develop country-level wine routes, incorporate them into a single comprehensive Black Sea Wine Route and integrate the information into an ICT platform. It also aims to develop the format of events which will feature Black Sea regional level cross-border nature of wine tourism and help to promote this region as an excellent option for prospective wine travellers around the globe. There will be two formats of events. The  "Lets Talk About Wine" format will be smaller scale thematic event conducted twice in each partner country, featuring topics related to wine tourism in countries of Black Sea region. The “Wines of the Black Sea” will be a larger scale event conducted only once by this project. It will be a tasting event featuring signature wines of TheSeaOfWine project participant countries and will be conducted according to standards of International Organization of Vine and Wine  (OIV). In addition, the label "The Black Sea Wine Glass Member" will be developed and introduced, which will make the wine tourism products in the Black Sea region more recognizable and more comparable. The trainings which will be conducted by this project for travel agencies, tour operators and other wine business stakeholders will help those stakeholders develop a common approach and a better understanding of how to sell the wine travel packages and how to benefit from synergies arising from the fact that the region of Black Sea is identified as the Historic World of Wine.

Medium