Promotion en the Tourism Sector

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The general objective of the project is to support market entry for tourism microentrepreneurs in the Petén, Izabal, and Antigua areas, as providers of tourism services as well as services to the large and medium-sized hotel sector in these areas. The specific objectives are: (i) to support the marketing processes of 700 microenterprises in the sector; (ii) to increase gross sales by microentrepreneurs by 20% within three years; (iii) to set up five microenterprise networks in each of the project areas, one for each economic activity in the tourism sector; and (iv) to develop local supply of training services for tourism microentrepreneurs on processes for forming associations and marketing. The project would consist of four components: (i) adaptation of the FUNDESA marketing methodology to the microenterprise sector; (ii) the establishment and opening of three Tourism Business Centers (CET); (iii) monitoring, supervision, and dissemination of results; and (iv) management and institutional strengthening.