Promotion of EU fresh fruits basket in UK, Norway, Switzerland

ended

The project falls in Topic AGRIP-MULTI-2021-TC-ALL Information project for promotion of fresh fruits in External market United Kingdom, Norway and Switzerland. General and specific objectives of the program, its strategy, topics and messages to be disseminated, the selected target country and target groups, and all of its actions are in accordance with Regulation (EU)№1144/2014.Four representative organizations from Greece and Romania are the proposing organizations of the action. General objectives: Increase the competitiveness and consumption of Union agricultural products: Raise the profile of the Union agricultural products, Increase the market share of the Union agricultural products. The goal is to position EU fresh fruits producers among UK, Norway and Switzerland trade, multipliers and consumers. The action will put a lot of attention to new media (web site, social media and online ads) as well as traditional advertising (tv spots,publications,online adv). It will use classical methods (trade fairs, B2B meetings, study trips, competition) but also will innovate with experience, oriented actions (POS)in order to engage consumers. Action’s total budget is 3,201,952EUR.