"Promotional campaign for ""Exclusive Lamb and Mutton from Europe"" in Japan, Hong Kong, Emirates and Saudi Arabia"

2026-07-22

This programme aims at promoting European lamb and goat products and production methods by communicating and informing all stakeholders in the food chain (from Farm to Fork) about the specific features of agricultural products and production methods of the Union, specifically those focused on quality, traceability, sustainability and food safety. The proposal concerns the promotion of ovine and caprine meat from Spain and Hungary to four different target countries: Japan, Hong Kong, UAE, and Saudi Arabia. All of them represent third countries, so this programme is aimed to external markets where to strengthen the European image of agricultural products. Through 3 specific objectives this programme has been designed and elaborated though potentially beneficial activities and communication strategies: -Increase EU origin awareness -Recognition of EU quality schemes -Increase EU products. The target audience of this programme has been carefully chosen in order to maximise the results of each action and that at the end of the programme the overall objectives achieved are satisfactory both for the proposing country and for the other European operators of the same product. The programme is mainly focused on B2B promotional actions, although some actions for the end consumer have also been considered. This way, the programme will aim at: -Final consumer -HORECA and retail professionals -Importers and intermediaries This programme foresees a wide range of activities designed on the basis of three main aspects: - Market analysis of the target countries and the challenges that can be drawn from this. - The profile of the target audiences and the most effective channels to reach them. - The defence of the European Union and its image. In view of the proposed activities, there is a good prospect of growth in consumption of these products in the target countries and the proposing organisations will do their utmost to respond to these needs of the pop

Spain

2025-12-15