PROWAD LINK PROTECT & PROSPER: Benefits through linking sustainable growth with nature protection

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PROWAD LINK aims to support sustainable economic growth in the North Sea Region (NSR) by engaging SMEs in nature conservation, unlocking the potential of nature heritage brands as a driver for jobs and sustainable regional development.The project will develop and test innovative tools and strategies for SMEs in the NSR in order to: improve access to brands provided by natural heritage sites with economic value; enhance SME sustainability in the NSR; and develop innovative marketable offers and products in a co-creation process with knowledge partners.The main results will be increased revenue from sustainable offers and products which transmit brand values and support protection of natural areas in the NSR, increased investment in sustainability and establishment of long-term collaborations in cross-sector knowledge partnerships at regional and transnational level. Combined, these results will initiate new sustainable economic growth within the NSR and support continued development beyond the life of the project.The project will be carried out transnationally and implemented in selected pilot areas (Wadden Sea World Heritage Site, Geiranger Fjord World Heritage Site, Wash North Norfolk Coast European Marine Site) to ensure transferability of all outputs and results to designated natural areas and World Heritage properties on a national, European and potentially global scale.

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