Public Diplomacy Small Grants in Strategic Communications

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A. PROGRAM DESCRIPTION The U.S. Embassy Kyiv announces the 2024 Public Diplomacy Small Grants in Strategic Communications to support projects aimed at highlighting the importance of strategic communications and providing the tools to increase the outcome of the latter at the time of crisis, which would assist Ukraine to win the war and win the peace. Collaboration between the United States and Ukrainian organizations is encouraged. Priority Region: Ukraine Program Objectives: The U.S. Embassy Kyiv announces the 2024 Strategic Communications Grants Program (SCGP) to support projects aimed at strengthening capacities in strategic communications planning and delivery among, primarily, government officials and diplomats, as well as active think-tanks. Considering the ongoing war and anticipated challenges of the post-war period, effective communications become more important than ever. Establishing an effective dialogue with relevant audiences based on the principles of democracy and transparency requires a strategic approach to internal and external communications. The projects should be focused on exposing the target audiences to knowledge and developing the skills, necessary to clearly identify and communicate the priority goals, threats, and opportunities. Strategic Communications should be the focus of the projects, as a powerful tool for pursuing specific goals for Ukraine to win the war and win the future: •          Effectively use diplomatic tools to inform the world about security, humanitarian, and economic conditions, and bring in new international audiences and mechanisms to set the ground for a just and lasting peace. •          Unite Ukrainians by keeping strong ties with refugees outside Ukraine and reintegrating communities liberated from Russian occupation, internally displaced persons, returning refugees, victims of war-related violence, and veterans. •          Promote Ukraine’s strengthening its civil society and democratic and economic institutions and implementing anti-corruption and economic reforms and institutions to achieve sustainable momentum towards Euro-Atlantic integration to win a secure and just future that delivers prosperity for all its citizens. Participants and Audiences: All project activities supported by the U.S. Embassy grant should target Ukrainian professionals who have a strong communication component in their jobs. The target groups for the projects are Ukrainian institutions who have power to shape the official narrative which pragmatically addresses the war and post-war recovery period challenges, needs and plans so that they generate a positive perception in the Ukrainian society and in appropriate audiences abroad. The beneficiaries of the projects may include government officials of various levels (from territorial communities to the country management), diplomats, NGO leaders, media representatives, business leaders and other groups dealing with primary importance issues from military collaboration and war crimes investigation to Ukraine recovery, who need additional skills in planning and delivering messages to appropriate audiences. B. FEDERAL AWARD INFORMATION Length of performance period: six to twelve months Award amounts: awards may range from a minimum of 30 000 to a maximum of 85 000 USD Total available funding: pending funds availability Type of Funding: AEECA, Supplemental Funds Anticipated project start date: between July 1 and September 30, 2024 This notice is subject to availability of funding. Funding Instrument Type: Grant C. ELIGILIBITY INFORMATION 1. Eligible Applicants Ukrainian and U.S. not-for-profit organizations, including think tanks and civil society/non- governmental organizations (NGOs) and U.S. universities are eligible to apply. U.S. -Ukraine collaboration and partnerships are welcome. 2. Cost Sharing or Matching Cost sharing or matching is encouraged but not required. 3. Other Eligibility Requirements In order to be eligible to receive an award, all organizations must have a Unique Entity Identifier (UEI) number issued via www.SAM.gov as well as a valid registration on www.SAM.gov. Please see Section D.4 for more information. Individuals are not required to have a UEI or be registered in SAM.gov. Applicants are only allowed to submit one proposal per organization. If more than one proposal is submitted from an organization, all proposals from that institution will be considered ineligible for funding. Please see attached document for more application information.