Pure Garnacha Grenache, Pure Europe, Quality Wines from France and Spain

forthcoming

The European Garnacha/Grenache promotional campaign represents a strategic alliance between Spain and France, the two leading European producers of this renowned grape variety. Its objective is to expand the market presence of EU agricultural products by targeting third-country markets with the highest growth potential. The campaign aims to boost the consumption of high-quality EU Garnacha/Grenache wines in key American markets—namely the United States, Canada, and Mexico—by enhancing exports, encouraging consumer engagement, and strengthening market share indicators.