Putting Europeans at the heart of Cohesion

ongoing

• Objective The project aims to contribute to a better understanding of the EU Cohesion policy by European citizens thanks to a verified, neutral, transmedia and multilingual information campaign. • Activities carried out by France Médias Monde and its affiliated entity RFI România: 1- the production of dedicated media content broadcast on well identified programs on our TV, radio and social media channels based on concrete examples of projects funded by the EU Cohesion policy in over 15 EU countries and outermost regions. 2- the organization of « in-real-life » events in direct contact with the European public as well as an online contest to boost interaction with our audience and increase their involvement in the implementation and evaluation of the Cohesion policy. • Type and number of persons benefiting from the project EU citizens of all ages, those already interested in the EU Cohesion policy as well as those that are unaware of it. It will specifically target: - our European broadcast audience: At least 2.303 M Europeans reached by the first broadcast of the project’s productions - our European digital audience: -> At least 41,681 monthly European visitors of the webpages publishing the projects content -> An average of 57.66 M monthly video views on YouTube coming from EU countries and the 1.675 M European Facebook and Instagram followers potentially exposed to the project’s content - 480 Europeans interacting and participating in the project • Type and number of outputs/deliverables to be produced A total of 120 TV, radio and multimedia online content produced in French, English, Portuguese and Romanian broadcast on air and published online by the end of August 2026. • Number of broadcasts, rebroadcasts and airtime covered by the project A total of 127 broadcasts (including rebroadcasts) of our TV and radio productions about the Cohesion policy on our media channels representing 2,438 minutes of broadcast (rebroadcasting included).