PYRENEES TRIP

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The project is to design a tourism product based on cross-border tour exploring a common ground. Essentially, it requires the creation of tourism itineraries and adventure trails, based on the area’s local specialisations, with a direct link to tourism itineraries to enable areas to benefit from the effects of multi-centre tourism. The project isn’t just about planning itineraries, it’s about immediately launching on the market by producing “turnkey” package holidays to provide to consumers or travel agents. The aim is to promote a new integrated and sustainable tourism model based on promoting a shared heritage made up namely of unspoilt and exceptional heritage, quality food and drink and shared cultural traditions. It seeks to overcome the challenge of the essential flow of clients to areas affected and expanding the areas visited by tourists by adopting a new stance for the Pyrénées away from exclusively sporty activities and available to a wider audience. It should primarily benefit the economy of the areas and its professionals rather than just the major attractions. Cross-border cooperation helps unite administrative borders to build an all-round, consistent service-product which is relevant to clients.

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