Quadruple propeller to stimulate innovation in Atlantic cultural and creative SMEs

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Through a multilateral approach that includes not only the public, private and research actors, but above all the perspective of Generation Z consumers (Quadruple Helix–4H), the 4H-CREAT project aims to develop innovative products and services orientated to the new trends in the market demand (i.e. transmedia) by taking into account the opportunities arising from the digital technology and economy. This will help to identify new niches of audiences and make better use of digital platforms and New Information and Communication Technologies to initiate and encourage interactivity. The main objective of this project is to improve cooperation between public, private and research actors to foster innovation, capacity building to upgrade innovation skills and knowledge, in this case, in the key subsector of the Cultural and Creative Industries (CCIs), and in particular its SMEs. The 4H model puts innovation users at its heart and encourages the development of innovations that are pertinent for users (civil society). Users/citizens will drive the innovation processes. Within the framework, 4H-CREAT aims to develop transnational knowledge transfer models, enhancing the transfer of Research and Technological Development results from research institutions to the CCI SMEs, and develop innovative products through cooperation approaches (end-user-involvement & co-design). In parallel, the project will contribute to the implementation of measures designed to nurture the spill-over effects of CCI’s on the wider economy and society.

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