Raising the Awareness of the Lithuanian and Polish Points of Single Contact

ended

The Project will be aimed at raising awareness of the Lithuanian and Polish PSCs, as well as PSCs in general, by developing and carrying out a multifaceted Awareness Raising Campaign (ARC). The ARC will be carried out by public entity Enterprise Lithuania (the Lithuanian PSC) and The Ministry of Economic Development of the Republic of Poland (the Polish PSC) and will mainly focus on targeted online advertising campaigns in Lithuania and Poland, as well as search engine optimisation to increase the findability of the PSC portals. The project consortium will seek to provide Lithuanian and Polish SMEs with easy-to-read information about business procedures and will each produce 5 webpages in Lithuanian and Polish languages that will cover the most popular topics for SMEs that are considering expanding their business activities to Lithuania or Poland, but are discouraged by the lack of clear and complete information in their native language. The main objectives of LITPOLARC are: 1. Increase the traffic of the Lithuanian and Polish PSC portals by 5 % during the Awareness Raising Campaign; 2. Increase online findability of the Lithuanian and Polish PSC portals and reach the 5th index position in the most popular internet search engines for 5 selected keywords, related to doing business in the Internal Market; 3. Foster cooperation between the Lithuanian and Polish PSCs by creating 5 webpages for SMEs that are considering expanding their business to Lithuania or Poland. 4. Prepare and disseminate 2 information packages about PSCs and their services, directed at the secondary target group (business support organisations).