Recovering, Experiencing and Boosting eco-tourism in the WestMed area

ended

REBOOT MED is a 27-months flagship project aiming to encourage public-private partnership co- defining Blue Economy Action Plans for the Recovery of the tourism sector, and to incubate, accelerate and test new eco/blue economy tourism packages in 10 pilot areas in 6 WestMed countries: MA, TN, MU, ES, IT and FR. REBOOT MED is implemented through 3 result-oriented pillars: 1) capacity building and awareness-raising on the competitiveness and sustainability of the coastal and maritime tourism ecosystem are implemented through local clusters and a series of exchanges organised in collaboration with the WestMed Initiative; 2) promoting asset-based development approach and leveraging on local assets to create sustainable growth and a healthier environment are implemented to support and stimulate tourism SMEs, coastal communities and potential pioneers (women, NEETs, startuppers) to play as actors of change in re-imagining and re-building coastal and maritime tourism. Their disruptive role will be supported by REBOOT MED through targeted go-to-market services and testing activities; 3) to close the loop, lessons learnt will be shared and capitalised at the local and WestMed level. The cross-cutting objective of REBOOT MED is to support the implementation of the WestMed common roadmap for the development of a sustainable blue economy in the sub-basin to generate growth, create jobs and provide a better living environment for Med populations and tourism ecosystems. REBOOT MED is implemented by a strategic partnership composed of 9 BEN and 5 AP from 4 EU and 3 non-EU countries: Petra Patrimonia Corsica (FR), PRISM (IT), the Agency for Tourism of the Balearic Islands (ES), FAR Maremma, (IT), WWF Mediterranean North Africa (TN), the Chamber of Commerce of Tangiers-Tétouan-Al Hoceima (MA), the Diawling National Park (MU), the Conference of Peripheral Maritime Regions of Europe-CPMR (FR) and the Association of the Mediterranean Chambers of Commerce and Industry-ASCAME (ES).