Redefining the customer journey of live event visitors

2026-07-22

Typically, customers buy tickets for live events weeks to months in advance. However, the customer journey is focused purely on selling tickets, and the event itself. Organizers do not grab the opportunity to engage with their customers in the period between ticketing purchase, and the event itself. Neither do they engage with customers after the event. At Close, we believe actual visitors, paying customers and loyal fans are most valuable for the live event industry. With our Close platform we empower brands, artists and event organizers to improve the customer journey digitally - before, during and after the event - to get customers close. With Close, we are able to revolutionize the live event industry from offline to digital first, by means of personalization of content and improvement of customer engagement. Event organizers can benefit from Close through the following advantages: - Increased Net Promoter Score (NPS) and higher customer satisfaction. - Enriched Data: group chat features makes it possible to identify currently unknown visitors, whereas data mining allows for powerful targeting. - Increased revenue: create digital consumer revenues with in-app payments, integrate mobile advertising and build new business models.

Netherlands

2026-02-15