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Reinventing the way donations are being made

Sector: Commercial • Location: Israel

Source: EU Funding & Tenders Portal

Project
Ended

After many years working on volunteer humanitarian projects and online advertising we've decided to join our two passions to reinvent the way donations are being made. Based on the fact that the current online advertising model no longer fits users (ex: Increase of Adblockers, Fraudulent traffic...). We've changed the rules by offering a new and fair model to users, where each one of their ad-wat

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Project Information

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The project “Reinventing the way donations are being made” is an infrastructure initiative in the Commercial sector, located in Israel. Taiyo aggregates data on it from EU Funding & Tenders Portal.

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Participants

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Description

Description

After many years working on volunteer humanitarian projects and online advertising we've decided to join our two passions to reinvent the way donations are being made. Based on the fact that the current online advertising model no longer fits users (ex: Increase of Adblockers, Fraudulent traffic...). We've changed the rules by offering a new and fair model to users, where each one of their ad-watching turns into a donation to Non-Profit Organizations. We bring A Social Impact platform designed to to turn user engagement into impact engagement. We're using video and AR to engage our communities. Being a startup, we are reaching amazing technical and commercial results based on our innovations. Because the risks to grow internationally in a sustainable way are there, we are applying to the SME Phase-1 to better understand them and define an improved G2M (go to market strategy). This way, we can confirm our expectations of bringing socio-economic impact for the society while generating profits to our company based our value proposition and business models.

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High

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