Reinvestment into the distribution of European-produced films with a strong connection to non-western cinema and global storytelling.

ongoing

Our reinvestment strategy focuses on the acquisition, marketing, and distribution of European-produced films that align with our commitment to non-western cinema, global perspectives, and culturally diverse storytelling. Given our unique positioning as a distributor specializing in non-western films, we will carefully select a European non-national film that resonates thematically or stylistically with our existing catalogue. The reinvestment will be allocated towards securing distribution rights, implementing a tailored marketing and promotion campaign, and ensuring wide audience reach through strategic theatrical and online releases. Our approach emphasizes cost-effective yet impactful promotional activities, media partnerships, and innovative audience engagement strategies. Recognizing the exceptional nature of our eligibility for this MEDIA scheme, we are dedicated to reinvesting the funds responsibly into a project that not only fulfills the program’s objectives but also enhances the visibility and accessibility of diverse European-produced cinema.