reSearcH is sERIous Fun

ended

The SHERIF (“reSearcH is sERIous Fun”) project brings together six leading Greek research organizations whose aim is to spread the RN messages nationwide and organize Nights in the six biggest cities of Greece in 2018 and 2019. These cities - Athens, Thessaloniki, Patras, Heraklion, Larissa and Rethymnon – that cover more than 60% of the country’s population will have the opportunity to meet hundreds of researchers and understand that research is serious but can also be fun. In order to attract as many visitors as possible, a multi-channel awareness campaign has been conceived and promises to bring the RN messages into millions of Greek households. A mix of traditional and modern communication channels will be used not only to increase the number of people exposed to RN messages but also to ensure that all social groups regardless of gender, age or education background are reached. Special emphasis is put on promoting the researcher’s profession to young audience (e.g. by school visits) thus contributing to the H2020 target of attracting more researchers. In 2018, SHERIF honours the European Year of Cultural Heritage by organizing several tailor-made pre-events that will bring out the important contribution of research in the preservation of cultural heritage. The celebration of the Year culminates during the 2018 Nights themselves. The Nights will be full of research and entertaining activities led by researchers. Dozens of cutting edge technologies will be presented through interactive experiments; games will introduce the young audience to the research world and entertaining activities all performed by researchers will bring out the human side of them. By capitalizing on the past experience, the broad research base of each partner and their extensive network of collaborators, SHERIF’s ambition is to reach over 2 million citizens and attract more than 17.000 attendees to the events annually.