Retail in Rural Regions 3.4

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Retail in Rural Regions is a three year project targeted to the benefit of shops in rural areas. The overall objective is improved service quality in small communities by supporting the survival, development and growth of rural retail shops. By that the project is enhancing economical growth of the regions. The project purpose is to provide and sustain tailor made support for rural shops. This support will be offered by for this purpose trained professionals on the regions but also by utilizing the transnational network of professionals. Final product will be a “Triple R model” adapted and implemented in NPP regions. The main activities of the project are joined activities for mapping the needs of the shops, defining the main characteristics of the service, building the service, training the service providers and implement the service on pilot areas. The project covers most of the NPP area: Finland, Iceland, Ireland, Scotland, Faroe Islands but also Sweden and Norway as the associated partners come from there. The partnership is a combination of research, public services and private institutions.

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