reUnitEd: Pomocna dłoń w potrzebie – małe wielkie historie o Europejskiej Polityce Spójności

ended

"The main goal of the project is to raise awareness of people with a low understanding of the essence and the impact of the European Cohesion Policy on the quality of everyday life of residents of small and medium-sized Polish cities and areas struggling with the difficult decarbonization process. The goal will be achieved through implementation of a campaign involving national and regional press, Internet, video format and social media - showing the effects of European Cohesion Policy through the prism of the stories of given individuals from small and medium-sized towns and areas undergoing decarbonization process. We will achieve the goal when we ensure a wide reach of the campaign, i.e.: - 27 million 600 thousand contacts with the campaign content in press among the readers in cities up to 200,000 inhabitants, 14 million in the group aged 55+ and 4 million 400 thousand among people aged to 34 years, - 900 thousand views of a dedicated section on the se.pl home page, - 4.8 million contacts with the poll's video content. The objectives of the project and its activities are relevant to this ""Call” by focusing on: 1. Building awareness of EU Cohesion Policy among the least aware groups, 2. Showing the impact of the EU Cohesion Policy in the immediate environment, applying the effects of using EU funds in everyday activities, 3. Building the whole campaign taking into account “More Social Europe, supporting social inclusion” goal and focusing on problematic areas dealing with decarbonisation (areas covered by The Just Transition Fund). Project’s Work Packages: 1. Social innovations - a helping hand in need, 2. Small and medium-sized Polish cities - stories you need to know, 3. The human face of transformation, 4. Project management and evaluation."