Rurality

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The aim of this project is to increase the attractiveness of the cross-border rural region (French Flanders, Wallonia Picardy, Westhoek and the Pays des 7 Vallées) and to stimulate its economy. Its main actions consist of: - Developing gastronomic tourism. - Promoting this cross-border region as an innovative destination for tourism entrepreneurship. - Transforming local products, traditions and events into contemporary experiences for visitors and tourists. To achieve these objectives, it is necessary to encourage the private sector (regional producers and farmers, restaurateurs, cafés, etc.) to adopt innovative business practices. A forum for collective intelligence on short supply chains also makes it possible to analyse the offering available in each territory, inspire entrepreneurs and encourage them to use local products. Innovation in the private sector is stimulated by participative brainstorming, the creation of a trend book, individual coaching or the organisation of educational courses (training trips). Innovative tourism experiences are supported by the creation of new products with the installation of equipment to create alternative itineraries, etc. The project aims to promote the meeting, exchange of experiences and know-how of tourism professionals and other entrepreneurs in the sector by setting up a cross-border project.

Medium