Rwanda Tourism Recovery Planning and Market Diversification

completed

The project will focus on two (2) components: Component 1: Tourism Recovery Plan A National Tourism Recovery Plan through Client Sponsored Prep is required to identify strategy, policy, regulatory, information, market and other barriers/problems and opportunities regarding medium-term sector recovery and long-term resilience. A set of recommendations will be made and a time-bound action plan to guide implementation following formal approval and adoption. The strategy will indicate the necessary public and private investments needed (soft and hard) to build the industry's resilience and support the sector to adapt to the new reality of the sector, and evolve beyond it into a competitive, resilient industry in a post- COVID-19 era. Component 2: Analytics for development of domestic and regional markets An analysis of the domestic and regional markets will be conducted in response to RDB request to support the development of its domestic and regional markets as part of its recovery and longer-term resilience vision for the tourism sector. The analysis will examine the products and services in Rwanda that target and cater to these markets, together with the current and projected demand and supply; the main drivers of market development; and explore the enabling environment through the ecosystems approach – to determine opportunities for growth and barriers to unlock. The analysis will provide recommendations that will help to inform the advisory services to unblock the barriers and grow regional and domestic markets in Rwanda.