SCA - Salvador Capital Afro

implementation

The general objective of the program is to enhance the tourism competitiveness of Salvador, maximizing the economic and social benefits of the activity, especially through its main comparative advantage: cultural tourism linked to Afro-Brazilian culture. The specific objectives are: (i) to strengthen the offer of Afro-centered cultural tourism in Salvador; (ii) to revitalize the Commerce District to consolidate its tourism vocation; and (iii) to improve the monitoring and promotion of tourism in Salvador, with an emphasis on the Afro-centered cultural offer.