Scaling Up a Business Networking Methodology in Rural Areas

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While Peru has made significant progress in reducing poverty, it continues to affect families 1,800,000 in rural areas, which according to the 2012 Census of Agriculture its production units have less than 5 hectares and lie scattered in the country. The small size of their farms not allow a competitive individually vinculation to markets to sell their surplus or purchase goods and services, resulting in a low income generation among rural families in poverty.The central problem addressed by the project is the lack of a public offer of effective programs in promoting market access in rural areas that contribute to aggregate supply and demand to encourage market players to be linked with these productive units.The project will support the scaling up through AGRO RURAL the enterprise network methodology developed by UNIDO and previously tested by Helvetas with MIF and COSUDE.