SeaSide - Developing excellent cultural destinations in the southern Baltic area

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TTo overcome the times of the Cold War period & disparities among the cities & regions of the South Baltic area the project aims to emphasize & utilize the common maritime cultural heritage that binds the region together to create a common identity. Adjacent cities & regions shall become excellent tourism destinations based on common heritage. Maritime museums & festivals have the potential to act as ambassadors that bring the common maritime cultural heritage (traditional shipbuilding & sailing vessels, historic trade relations, fishery, navigation etc.) into people’s minds. The project idea is to highly utilize this potential by a more professional target-group orientation, promotion & cross-border cooperation. Attraction development of maritime festivals, a better utilization of the floating heritage & the establishment of a professional museum network of the South Baltic shall contribute to a positive image building. The network of “sail cities & regions” in the South Baltic will be enlarged & a common branding towards international markets enhanced. Tourism product development on maritime themes for international guests as well as professionalisation to welcome foreign tourists from bordering countries will be worked at. A joint exhibition onthe common maritime cultural heritage & cross-marketing campaigns to address cross-border target groups for an increased tourism flow within these countries will be implemented.

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