SEVEN-COLOUR FLOWER – 7-petalled colourful flower through a child’s eyes: EDEN in Hungary

ended

With our proposal we would like to build a bridge between the EDEN destinations of different countries, to make all these destinations visible in front of the public and to make the name “EDEN” well-known and acknowledged all over Europe. In the competition we primarily focus on travel trade professionals and seek to involve travel agencies and tour operators in order to publicise the package offers of the winning EDEN regions and to promote the seven winning destinations together with the services of the local small and medium-sized enterprises in our most important tourist-sending country, Austria. Particular attention is paid to child-friendly services as our competition’s new dimension is that we strive to serve families with young children as the number one demand segment, asking all seven destinations to include elements of this nature in their package offers. Hungary’s internal demand market (domestic tourism) typically focuses on families, and trips within the country are usually made during school holidays (in winter, spring, summer and autumn). The same market segment takes advantage of tourism services over long weekends. Thus our competition is based on a real demand factor, is effective and also represents a change in attitude because the tourism service providers have to prepare to cater for the needs of families with children.As incoming tourism from abroad mainly comes from (neighbouring) Austria, we have chosen this country as our foreign partner. We wish to reach the travel trade segment through seminars and B2B workshops as well as conferences in the localities, and will present the destinations through study tours to enable sales staff to gain personal experience of the splendours of the destinations.The aim of the present application is to make the winners of the past 9 years well known on domestic and international levels, to help them in getting into and staying on the market, in accordance with the travelling motivations of the target groups.