SF FILM DK Dist 2023

ended

Our main objective with these funds, are to give our European film titles the best possibilities to reach as large a target group in Danish Cinemas, as possible. With 4-5 titles being released every week, competition is fierce. And we see a growing need to try and make our movies a Must See for somebody. We do not necessarily need to have as wide a target audience as possible, but we really need a clearly defined target group, for whom our proposed title is a must see. We cannot survive on “nice to have” product but need “must see” films. That is the way to break through the barriers that an audience might have. For that we do not necessarily need the biggest budgets, and we need to spend our funds wisely. Getting the support from the EU, helps us in that venture. Established (US) brands with huge budgets, that communicate clearly with their audience, and that are easy to position towards the audience. Smaller and midsize titles are being squeezed, and it has become harder to stand out and get the ear of the consumers. The films we are working for within this program are among the small and mid-size titles with smaller marketing budgets, so we must work really hard for them to reach the consumers. With the help of this program, we stand a better chance of being noticed, and bring something to the public with featuring European culture and substance. And with a smaller budget, we must be very creative, and very sharp in our positioning and in defining our core target audience. We can spend a bit more on marketing, thus giving the films a bigger voice. This could mean sending journalists to junkets to do interviews with the talent among other things. We hope that we with our efforts can open the consumers eyes to European film talent, instead of just focusing on American movies.