Silc Road Local Culture

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The project focuses on the Silk Road cultural networking in the Black Sea Basin Region, a Region with rich cultural heritage. The main aim of the project study is to analyze the untapped cultural tourism opportunities that exist along the Silk Road in the project study areas and to identify the prospects of creating new tourism entrepreneurial networks based on the Silk Road cultural heritage. The project begins with an innovative survey and a baseline study focusing on identifying, documenting and mapping the cultural footprint of Silk Road and assessing its growth potential, as well as elaborating a vision on the project';s study area by creating an operational guide to facilitate the project implementation. In a second step, the project will create and establish a Silk Road Virtual Observatory aiming at monitoring at local and interregional level the untapped cultural heritage and relevant destinations introducing a new means of information for travelers as well as national/regional/local authorities. The innovative about this second step is the first ever actual creation and establishment of a Virtual Observatory to act as a modern and innovative tool for Western Silk Road tourism. Moving along, the project will enter its entrepreneurial phase establishing the newly proposed cross-border network to be depicted on a data base for the first time, as well as reinforcing interregional cooperation and partnership';s organization to support Silk Road cultural tourism development. Moreover, the project will create for the first time a Silk Road Entrepreneurship Label, the SILCNECT Label, to be adopted by cross-border and along the Silk Road enterprises involved in the tourism and cultural sectors, to certify them as quality affiliates of the project. SILCNECT Entrepreneurship Label is a highly ambitious scheme for those entrepreneurs that deal with Silk Road tourism products. It will be an effort to create a common tool to boost local economies and create synergies among Black Sea countries. In addition, SILCNECT training activities will provide support from idea generation to scale-up of their enterprises to generate jobs and wealth via innovation, collaboration and trade. Finally, the project will undertake innovative communication actions to promote and diffuse the Silk Road Tourism Intelligence created during the project, by designing a webpage to host a multilingual web-platform for information sharing about the Silk Road cultural heritage tourism industry, incorporating an advanced Web-GIS tool, Video Documentaries for Storytelling and Experience Crowd Sourcing for the Local Silk Road Cultures. The project will also include the organization of public events for ensuring relevant publicity not only to the project study areas, but also to other non-European and international areas. Information added on 2020-05-26, regarding the mitigation of the effects of COVID-19 (the coronavirus pandemic that started in 2019) (English language only): The Silk Road Virtual Observatory created under SILC project, will allow monitoring at local and interregional level the untapped cultural heritage and relevant destinations, introducing a new mean of information for travelers as well as national/regional/local authorities. Further the project will create for the first time a Silk Road Entrepreneurship Label, the SILCNECT Label, to be adopted by cross-border and along the Silk Road enterprises involved in the tourism and cultural sectors, to certify them as quality affiliates of the project.

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