Simon SWITCH Building / b720 Fermín Vázquez Arquitectos

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Rehabilitating the building means, to a large extent, bringing this structure up to date. The interventions include the careful repair of lesions, the selective demolition of areas to generate new communication cores and work areas and the demolition and reconstruction of parts in bad condition, following the original logic. The traces of these interventions are not hidden, but can be seen as scars that become part of the building's history.SWITCH aims to be a benchmark for quality workspaces, and an example for the reuse of industrial buildings. It takes advantage of the original structure, introducing a new space configuration, high-performance facilities and equipment, and turning the roof, now equipped with solar panels, into a green space for the employees. Intelligent management of the building optimizes its efficiency, incorporating digital tools for the shared use of workstations, meeting rooms, common spaces, or access to mobility. The rehabilitation prolongs the life of the obsolete building.The project highlights the exterior grid, freeing it from its obsolete sills and closures. The new skin is configured by added elements, ‘technological cassettes’, inserted between the ribs. An aluminum frame protects and regulates the perimeter of each opening, while the new glazed enclosure allows for high insulation and solar control performance.The Headquarters is symbolically named SWITCH, the abbreviation for “Simon Worldwide Innovation Talent Community Hub”, and a nod to the electrical switch, one of the company’s trademark products. The old building is essentially a concrete structure; a frame of porticoes, beams and slabs and a repetitive lattice on the façade.The contrast between the old and new elements highlights the structural system while providing an optimal level of natural light, solar protection, and thermal insulation. The result is a building with a low environmental impact due to the reduction in the carbon footprint of existing materials with a long life cycle, the new energy efficiency, and its contribution to urban regeneration. The building has obtained a LEED Platinum certification.The lightness and reflections of these elements contrast and enhance the materiality of the concrete. The reconversion contributes to the regeneration of Poble Nou, now transformed into the 22@ district. The building becomes a link between the neighborhood’s industrial past and its future: What was once a closed-off factory becomes an extrovert technological hub. The open showroom is located on the ground floor, while the upper floors house the workspaces, which open to the city through the façade’s new elements that are more than windows; their presence, depth, and play of reflections is complemented by the desire to serve as urban infrastructure, equipped for the installation of ephemeral elements, enhancing participation in events such as the "Llum" light festival.Text description provided by the architects.The rehabilitation of the old Simon factory to house the new Corporate Headquarters arose from the need to unify the more than 350 employees of the two previous offices under one roof. The project is based on the idea of preserving the existing building from the second half of the 20th century, while introducing elements that highlight the new use, in the centre of Barcelona’s technological development.