Smart Ways in the Approach of Prevention using New communication strategies On Waste

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The main objective of the SWAP NOW project is to provide new solutions to waste treatment, by helping to bring about a voluntary change in people’s behaviour. It aims to reduce the amount of household waste and improve the ways in which we deal with litter and fly-tipping. The project involves partners from England and Flanders who are committed to sharing their expertise in waste prevention and waste management. SWAP NOW will develop new ways of communicating with project beneficiaries on the topic of waste prevention and litter through: - Awareness raising and bringing about a behavioural change, developing innovative approaches to waste prevention. - Bringing communication on waste management in to the 21st Century by using web-based applications to engage with target groups and disseminate information. - Introducing new ways of tackling the problem of littering and fly-tipping by developing management tools that link local authorities’ waste strategies.

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