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SMM Orange

Sector: Consumer Products • Location: Madagascar

Source: World Bank Group

Project
Active

In March of 1997, Societe Malgache de Mobiles (later SMM Orange) was awarded a GSM mobile license for Madagascar. The company launched its commercial GSM services under the name of Antaris in March 1998, ending a four year monopoly of Telecel on mobile services.

The principal shareholders of the company were initially Telsea Investments (65.9%) and Maruitius Telecom (33%). France Telecom held 5

Status
Prospective
Sector
Consumer Products, Telecommunications, Government, Manufacturing (Industrial), Commercial
Location
Madagascar
Updated
22 Jul 2026
Source
World Bank Group

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The project “SMM Orange” is an infrastructure initiative in the Consumer Products sector, located in Madagascar. Taiyo aggregates data on it from World Bank Group.

Participants

Sponsoring Agency

Status

Original status

active

Taiyo status

Prospective

Taiyo last update

2026-07-22

Contact

Not available for this record.

Description

Description

In March of 1997, Societe Malgache de Mobiles (later SMM Orange) was awarded a GSM mobile license for Madagascar. The company launched its commercial GSM services under the name of Antaris in March 1998, ending a four year monopoly of Telecel on mobile services. The principal shareholders of the company were initially Telsea Investments (65.9%) and Maruitius Telecom (33%). France Telecom held 51% of Telsea through Orange. The company changed its name brand to Orange in June of 2003 to reflect the ownership of France Telecom. As of mid 2005, Orange Madagascar’s market leading network covered 98% of the urban population in 14 major towns and provided mobile services to about 214,000 active subscribers. Orange competed with Telecel Madagascar and Madacom. 2007 Capex: estimate based on FT annual report: (Capex "Rest of the World" Mobile/Total connections "Rest of the World" Mobile)*Number of connections of the local company Capex 2011 based on France Telecom Orange FY2011 financial results: parent capex * subscribers Orange country subsidiary / subscribers of total France Telecom (226.3m) Capex 2012: Ibid (231 million)

Original sector

Information and communication technology (ICT)

Location

Country

Madagascar

Source

Source

World Bank Group

URL

More Details

Record type

Project

Sector

Consumer Products, Telecommunications, Government, Manufacturing (Industrial), Commercial

Article published date

2024-09-29

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