Strengthening the value proposition of Bancamia for legal FDP Venezuelans in Colombia

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The project will support Bancamia, a microfinance institution with 54% of its clients being women, in developing and testing a value proposition and a minimum viable product (MVP) for FDP with legal status in one geographic location. Based on pre implementation activities, this project will develop the following components: 1) A qualitative market assessment and institutional assessment 2) Developing the value proposition 3) Roadmap for implementing the value proposition 4) A pilot and 5) Raising awareness and engagement with the financial sector. IFC 3.0 Strategy is integrated into the project as it will work with key stakeholders at three levels: institutional (Bancamia), macro (Regulator), and micro (Legal Venezuelan FDP), focusing on addressing market failures, creating new markets and strengthening markets where needed.